Premier League rises to challenge

March 9, 2010

in Premier League News

Money raised through Sport Relief, which the Premier League have actively supported since it started back in 2002, helps transform the lives of poor and vulnerable people, both in the UK and across the world’s poorest countries.

Amongst the many ways the Premier League support Sport Relief, it funds a project in Kenya that supports and educates children orphaned by HIV/AIDS.

All-time Premier League top scorer Alan Shearer has recently visited the Omega project, near Kisumu in Western Kenya, for a film to be shown as part of the Sport Relief evening on BBC One on Friday 19th March.

Shearer, who cycled from Newcastle to London for Sport Relief two years ago, said on the trip: “There are children here who have been forced to grow up way ahead of their time because of the devastation caused by HIV/AIDS.

“Kids as young as 14 and 15 looking after brothers and sisters half their age because they have lost both parents to the disease.

“Having seen how many of them are being given the practical help they need to cope by this project I really hope people will get behind Sport Relief.”

fantastic support

And this year, alongside making a significant donation to Sport Relief, the Premier League are sponsoring the campaign’s Schools’ Education Pack, a resource for Primary and Secondary Schools that helps young people learn about important issues around the world.

All 20 Premier League clubs have shown their support in other ways too. Players have donned unique ‘Beckham for Sport Relief’ t-shirts for promotional photos, whilst numerous features advertising the Sainsbury’s Sport Relief Mile have appeared in match day programmes and on club websites.

Plus on match days across the country players have warmed up in Sport Relief merchandise, mascots have worn specially made 6XL t-shirts, and trails have been shown on big screens.

Milo, the kids’ mascot of Sport Relief will also be appearing at the Barclays Premier League fixture between Birmingham City and Everton this Saturday.

“I would like to thank clubs throughout the Premier League for all their fantastic support for the Sport Relief campaign” said Greg Baker, Football Partnership Manager at Sport Relief.

“They have embraced it in their droves and this will hopefully enthuse many of their fans to help make this the biggest and best Sport Relief campaign yet.”

cracking TV

Every single penny raised will go directly to fund projects in the UK and across the world’s poorest countries, so I’d urge all fans to get involved!”

The Sport Relief Weekend is being held from Friday 19th to Sunday 21st March and promises to be three whole days of energy, entertainment and events for everyone to enjoy. From the Friday of fundraising fun, a night of cracking TV on BBC One, right through to the Sainsbury’s Sport Relief Mile on Sunday, it will be a weekend to remember.

Hundreds of miles will be run over the weekend in the name of Sport Relief and many of the Premier League’s community teams will be in attendance at their local Sainsbury’s Sport Relief Mile to run soccer skills challenges, so why not go along and test your skills.

To find out more about Sport Relief or to enter your local Sainsbury’s Sport Relief Mile visit: www.sportrelief.com

To learn more about the huge amount of work the Premier League does through its Creating Chances programme in communities across England and the rest of the world, visit: www.creatingchances.premierleague.com

  “I really hope people will get behind Sport Relief” – Alan Shearer

Credits: PremierLeague.com

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